Market research is an efficient way of finding out what customers believe, think, want or need about your product.
It is information that cannot usually be obtained from any other source. Organizations in both public and private sectors use research to help them determine what goods and services to produce. The process involves a detailed collection of market data, analysis and interpretation of the results.
Our market research typically targets the following specific areas:
INDUSTRY
Key information about major customer groups, suppliers of raw material, distributors, wholesalers, and retailers will be highlighted. In addition, significant facts, figures, and trends about the industry will be provided.
COMPETITION
Specific information about the competitors, their size, location, focus, sales volume & approximate market share, mode of operation, competitive advantage, strengths and weaknesses will be highlighted in the research.
BENEFIT
Provides information that will enhance the understanding and knowledge of the target market and/or industry
DELIVERABLE
Market research document detailing specific information required by client organization
